Real Estate is all about your reputation these days. Your brand and logo is you. And that can make or break your business. The great news is improving the way your reputation is perceived in the market is something you can do for free.
The best names in real estate almost always, spend next to nothing on advertising. Yes, they have a website, blog and engage with people via their follow ups. But they probably don't spend much on print ads or digital ads.
How are they succeeding?
Learn The Market- It is really important to understand everything there is to know about your real estate market. Sure, you can fake it to a certain point. But eventually lack of cold-hard knowledge will get to you. You can do this by reading articles, keeping up with local news, watching trends in similar cities, and most importantly writing. It's easy to think you know something. But when you have to write about it, you gain a completely different level of understanding. Plus, you'll have a log that proves your knowledge to anyone online.
Find Your Opening- After several weeks of reading, you'll start to find an opening or niche in the market. This could be a specific area, neighborhood, type of property or anything really. The key here is to find something you love. And then pursue it with everything you know.
Make Connections- Next, find the top influential people that area. Make a list of 50 of them and start getting their contact information. Then, take them out for coffee and follow up with them similar to the 33 touch system. Add them on LinkedIn and other social networks.
Write A Blog Or Publish On LinkedIn- Finally, it's time to prove your knowledge to everyone. Blogging and websites give you the ability to prove your knowledge so easily.
Social Or Digital- The next important thing is to be on social media. Post daily, and post in Facebook groups.
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