How To Maximize Your Facebook Posts

All to often, bloggers and business owners go into their social media blindly.  They're not strategic with their posts, they post whatever and whenever something comes to mind, and then they just leave it at that.



If we want to have a successful social media strategy, we just can't let our social media go to the dogs.  We have to work for it.  Plan.  Strategize.  Spend some time to make it quality.  Schedule.  Interact.  The point is, you can't be all nilly willy with your social media.  It's a marketing tool for your blog or business, which means that it's serious and you need to make sure you're doing it right.



FACEBOOK:



We all know how to use Facebook.  I mean, most of us have been active users since way back in 2007.  However, Facebook pages need to be a bit more strategic.  You can't just post a million pictures of your cute kid, sappy song lyrics, or political rants on your page like you do on your profile.


As a brand, you have to pay attention to what your audience likes.  Keep track of your insights, but keep in mind that these are typically the types of posts that do well on your Facebook page.



BEHIND THE SCENES PHOTOS



Followers love to see what things look like behind the scenes.  They love to see us work, they love to see how things are done, and they love transparency.  Not only that, but it gives your readers or customers a better clue as to who you are.  They can get to know who they're buying from and that helps to create brand loyalty more than anything.



QUOTES



Seriously, who doesn't love a good quote?  Your caption can be anything as simple as the quote reiterated or you can flesh out your ideas behind the quote a bit more.  Hell, it's your page.  This is one thing that I won't tell you how to do.



QUESTIONS



Posting regular statuses containing questions or trivia or even true/false questions do really well for Facebook pages.  I don't really have any great examples to show you, so just trust me on this one.




VIDEOS



Video is a gold mine on Facebook.  As of the latest algorithm change, video is the number one content that users see in their news feeds.  And since you can make your YouTube videos. auto play on Facebook, users aren't having to be sent to a third party website in order to watch your content.



I hope this article helps boost your Facebook page!



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