4 Tweaks You Can Make In One Day To Improve Your SEO

I'm going to be talking to you about Search Engine Optimization (SEO).  Everyone harps on it, and it can be boring.  I also know that you've never seen success from SEO, and that you once read from an expert that you should ignore it completely.



The majority of good SEO isn't about doing a range of complicated things in order to rank in search.  In fact, it's much the opposite; it's all about removing the roadblocks that are preventing you from ranking in search.



1. URL Improvements

Creating a good URL is absolutely vital for both search visibility and social sharability.  The problem?  What's great on one medium is very rarely great on the other.  I try to find happy middle grounds, with keyword optimized URLs that are still brief and easy to share on social media.



2. Increase Internal Links

Ever wondered why a post contains a load of links within the text, even though the text seems to flow naturally?  These are usually included when an author has a knowledge of SEO, and they'll be linking to a range of resources that will benefit the reader throughout the post.  Not only will it benefit the reader, but it will also benefit a sites search rankings.  If you're frequently linking to other posts on your site, ones that genuinely benefit your reader, you'll build up the trust signals pointing to your posts.  Trust plays a HUGE factor when it comes to google deciding where they're going to rank you. To balance this out, linking out to high quality external resources, again ones that benefit your reader, can help prove to google that you're a trustworthy site.



3. Add Image Alt Tags

If you're using images on your site, you need to make sure you're adding in 'alt' text when prompted.  Without alt text, the image is adding no context for big G.  If you add alt text, Google can understand exactly what your image is, if of course your alt text is accurate and descriptive.



4.  Boost Site Speed



With the continuing rise in popularity of mobile browsing, page speed is playing an increasingly crucial role in where a website ranks in Google.  In fact, speed plays such an important role in modern search that Google are even experimenting with 'slow' labels in search for sites that aren't performing well.