Obviously you need your website to be seen first on the search results when anyone googles your product or service, but how would you really accomplish that #1 positioning? SEO specialists talk about this apparently in finishing conundrum each and every day, but as a matter of fact, there are a large number of variables that decide how a website page is indexed with regards to a specific keyword.
SEO seems like a magic to most of us, but there is a science to it. There are many factors that help building your rank. Not all those factors are equally important, but some are indeed must haves. Search engines like Google reward web pages with the right combination of ranking factors. In short, SEO is about ensuring your content generates the right type of signals.
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