1. Pick Your Platform Wisely
Not only do you not need to be on every single platform to be effective, it can actually be an unwise use of your time to try to be on each one. It's really about where your ideal audience is and where you can be the most effective for your brand.
Research People Before You Respond
How do all the cool kids say it? "I'm so over" people tweeting or commenting on social media before they've taken two seconds to check someone out. Also, you leave such a solid impression when you respond to people based on their needs and interests.
Unfollow Junk Accounts
You can unfollow accounts on Twitter and Instagram very simply to keep the people you're following to actual people who actually use these platforms. With other platforms, you may just have to do an audit of who you follow, and unfollow any accounts that aren't really active or that don't add value to your feed.
Follow Wisely My Friend
You're being serious about social media now, and when you're using social media for your business you kinda have to be purposeful about who you follow. Some platforms have lists or ways to segment the people/brands you follow so you can try to get to your most important content first, but others don't.
Don't Retweet, repost, or repin anything you haven't checked out first
Again, you're serious about social media now. It represents your brand. You can't share something with broken links, super low quality, or something that redirects to a totally inappropriate or sketchy page. The internets will unfollow you if you send them to a place with digital viruses and lousy marketing schemes.
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