8 Ideas To Market Your Small Business

Looking to learn how to market your small business without spending thousands on ads? Here are 8 ways to market on a small budget.

Whether you're just starting out in business or you've been at it for a while, marketing often comes up as a big question mark for most entrepreneurs.

But because every business is different, not every single one of these suggestions will be applicable to your specific business.  Just take what you need out of this, adapt it to make it fit and move forward.



1. Create a Facebook page and post valuable engaging content to get people excited about your topic of focus as well as excited about your product by staying updated with what it has to offer in a non salesy way.

2.  Build your email list. Use that email list. Email has a ROI of 4,300% and is one of the most cost effective and revenue driving channels out there.

3.  Send a personal email to your friends, family, and acquaintances letting them know about your business and inviting them to think about someone they know that might benefit from your services and products and ask them for a referral.

4.  Have your business listed as your place of work on your personal Facebook profile so that each time a friend or a prospect visits your profile, they can easily learn more about your company.

5.  Upload engaging promo videos directly to your Facebook page and enjoy the boost in organic reach, especially if your page is already at least somewhat built up.

6.  Upload your engaging business videos, whether they're content focused or promo focused, to YouTube, making sure you're using the relevant keywords and your branded keywords in the description.

7.  Create unique business cards.  Don't go for the typical templates approach- hire a designer and get creative with it. Give your prospects a reason to NOT throw that card away.

8.  Attend networking events in your city. Sure, small talk might not be your favorite thing but one or two drinks in, it becomes a lot more fun and less awkward.  Make sure you make actual connections during these events though, don't just shove your business cards down people's throat.



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