Benefits of Google+ For Business, pt.1

Have you noticed that it is becoming more and more difficult to reach your potential customers on social media these days?

Because of this, it is becoming increasingly important to take a multi channel approach to your social media strategy.  If you can surround your audience with multiple points via different social media platforms, then you have more opportunities to build a business relationship with your prospects.

I believe Google+ is a sleeping giant.  "Sleeping" because too few businesses truly understand the potential benefits it has to offer.  When more people wake up to what G+ can do for business, is when it's giant potential will become a reality.

The major benefits of including Google+ as part of your social media mix are:

-Like Twitter, you can follow anyone, it doesn't need to be a two way relationship
-Like Facebook, you can have a business page in addition to your personal profile
-Like Instagram and Pinterest, images look amazing
-Like groups on LinkedIn, you can join Google+ communities in order to connect with people with similar interests

Added to that Google+ has the power to help your web content get more visibility and hence more traffic from Google.  For example, due to personalized search, if someone is logged into Google when they search, and they have added you to their Google+ circles they are more likely to see your content in their search results.



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