Wednesday, November 11, 2015

Is Your Real Estate Business On Instagram?

There are over two hundred million active monthly users on Instagram, putting it at the top of the social media pile.  With these facts, it's easy to see why the Real Estate industry is taking notice,

Although Facebook still remains one of the more popular networks, fatigue has set in for many agents and brokers as organic reach continues to decline.

Below are 5 ways to get your Real Estate business started!

1.  Get Active

Your first step is to get consistent with your Instagram activity.  While you may think it's just the tween or even teen demos using ainstagram, you'd be mistaken.  Real Estate agents and brokerages a like have dipped their toe in the water only to find massive success.

In a recent study, it was found that Instagram delivered 58 times more engagement per follower then Facebook, and 120 times more engagement then Twitter.

2.  Share The Instagram Love

There's no sense in getting active on a social media network if. o one knows about it.  Add your website to your Instagram profile and share your Instagram photos across multiple social networks.

3.  Give A Sneak Peek Into Your Company

Whether it's a look inside your office, the city you work in or a pic of your transaction coordinator, use Instagram to give a behind the scenes look into your business.

Everyone loves to be that fly on the wall, especially when it comes to social media.  Give your followers an inside look and what and who makes your business tick.

What to share:
-Local Events
-Neighborhood or community meetings
-Charity Work
-Pictures of your staff
-Your love of the city you work in

4.  Give A Unique Perspective

Instagram is a great place to highlight what makes your home or area so special.  Whether you're taking pictures of your latest listings or your neighborhood, choose eye-catching features.  Stay away from the typical shots that include the front of the house.

Plus don't forget the bonus of additional traffic to your website or blog!


If you know of any other great uses for Instagram with a Real Estate business, please leave us a comment.


You can read similar articles at www.echomeinspection.com

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