Google+ has Been round for a while, but most of us are still a little unsure about how to use this platform effectively. Before we dig into everything that can be done to market or grow a business on the platform, we'll have to learn how to create a profile on Google+. A killer "about" section can highlight your best work, let others get to know you, help you gain new followers, and drive traffic to your site.
Unlike other social networks, the Google+ profile feels a bit overwhelming. There are a lot of boxes and options to select. It's more like setting your personal Facebook profile than setting up any other social media profile you started for your business, except instead of sharing cute photos of your cat or annoying photos of your breakfast plate, you'll be sharing your blog posts, products and best content.
Name: Google wants you to use your own name for your Google+ profile. If you use your business name instead of a real name, you could be banned.
Custom URL: Take advantage of the chance to make a custom URL out of your profile name. Again, this is great SEO juice when people are searching for you online.
Cover Photo: Some sources recommend making your cover photo very similar to your blog cover, and the branding you use everywhere else. I believe this makes sense for small sites and brands who are just getting started. Make your brand feel familiar and cohesive.
Tag line: Theoretically, this should be short and to the point. You can view it as your manifesto or a statement of how you can help people. However, it can also be very helpful to include some keywords you'd like to target.
Introduction: The best way to think about your introduction is to view it like your about page. Share a little bit about you, but mostly, share how you can help others. Use bullets and lists to make this section easier to read. Use natural language. Don't forget to highlight the topics you love to cover the most and link to several places on your site.
That wraps up the main components of your Google+ profile. But we haven't even scratched the surface on how to actually use Google Plus to promote your business, blog content, or incredible products.
I hope this article has been enlightening to you!
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