How To Create A Social Media Strategy

If you're starting from square one, it might feel equal parts thrilling and overwhelming.  You know what you want to do and why.  You can see that others have climbed the social media mountain; but you've got very few ideas how to get there yourself.  This plan is sort of a road trip.



Step 1:  Which Soical Media Sites You Should Use



Sure, it's all social media, but Google+ and Twitter might as well be Mountain Dew and Pepsi.  Each network is unique, with its own practices, own style and own audience.



You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.  You don't have to be on them all--just the ones that matter for you and your audience.



Step 2:  Fill Out a Your Profile Completely


A completed profile shows professionalism, cohesive branding, and a signal to visitors that you're serious about engaging.  Profiles require both visuals and text.



Step 3:  Find Your Marketing Voice And Tone


The temptation at this point might be to jump right in and start sharing.  One more step before you do.  You should spend time coming up with marketing personal and debating the finer points of your mission statement.



Step 4:  Pick Your Posting Strategy


What's the ideal amount to post per day?  How often should you post?  When should you post?  What should you post?

It depends, much of the social media experience is about your individual audience and niche.  What works for you might not work for me, and you never know until you try.



Step 5:  Analyze, Test, and Iterate



The more you post, the more you'll discover which content, timing, and frequency is right for you.  Most major social networks will have basic analytics, built in to the site; its just a little easier to seek and find this information from an all-encompassing dashboard.



Step 6:  Automate, Engage, and Listen



The final piece of a social media smarts ting plan involves having a system you can follow to help you stay on top of updates and engaged with your community.



How did you develop your social media strategy?  Best of luck to you!!



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