Many people are intimidated by the thought of spending money on Facebook advertising. Yet business owners' biggest complaint about Facebook is that getting measurable results is an extreme challenge.
It comes down down to strategy and advertising should be part of yours. Here is a brief look at two strategies for increasing page "likes" and fan engagement that can help you get started.
1. Turn A Status Update Into An Ad To Boost Engagement And Showcase Services
Fan engagement is critical for Facebook success. If people aren't clicking, liking, and commenting you won't see much results.
One of the best ideas is to turn a post on your Facebook page into an ad to increase the engagement score. From your advertising dashboard, select your own page. Select a specific post, and then choose one of your recent posts from the drop down menu. If you're choosing a post to advertise so,etching specific,Mary targeting "only people who are fans of" your page.
2. Use Engagement Ads To Get More Fans
If you need to attract fans to your page, consider using engagement ads. These are ads that keep users inside Facebook, meaning when someone clicks the ad it will take them to a Facebook page vs. an external website. And because they advertise destinations within Facebook, users can simply hover over the ads to "Like" your page, add a comment or share in their news feeds.
As you get started, keep in mind a few basic points that can influence clicks:
-Always incite action with your headline and ad copy
-Grab users' attention with a compelling image or video
-Measure performance and try adjusting copy, photos or even the destination to get better results.
Once you're comfortable with Facebook ads, you can build them into your overall strategy and display them whenever you need to ramp up engagement, call attention to a new product or expand your reach.
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